I came across an interesting discussion about the unhealthy use of WhatsApp in TV and how challenging it can be for freelancers working on productions. I completely agree and, when it comes to recruitment in particular, it raises some serious concerns.

Firstly, it blurs boundaries. WhatsApp is designed for fast, informal communication, but recruitment requires clarity, structure, and a degree of privacy. It can easily become intrusive, with candidates being contacted at odd hours, job opportunities appearing and disappearing in busy group chats, and very little record-keeping or accountability.

Secondly, it reinforces a culture of urgency over thoughtfulness. Roles get filled quickly, but not always fairly. It tends to favour those already “in the loop,” making it even harder for emerging or underrepresented talent to get a foot in the door. The same applies to closed Facebook groups, they’re admin-controlled, and often inaccessible to many who are looking to break in.

We need to challenge the idea that speed equals efficiency, or that convenience should come at the expense of fairness and inclusivity. WhatsApp and other closed social media spaces have become far too dominant and not because they serve the industry well, but because too few people are pushing back and asking whether this is really the best we can do.

What are your thoughts? If you use WhatsApp or FB groups for work, why do you like it?