Our latest ep for our YouTube channel. Its quite a slow process navigating the SEO side of uploading and we've got a lot to learn. The data from yt creator studio tho is fascinating, shows you exactly who's watched, for how long, their demographic, traffic source, retention. You can see the click thru rate for your thumbnails, the frame accurate timings of engagement. It is a minefield which we've yet to successfully navigate but looking at the demise of linear TV, you do wonder whether the same metrics were ever applied there. Content creators are really half content creator and half marketing strategist.