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Emerging drama indie The Story Collective has rebranded and made three senior hires to drive growth of its productions and creative partnerships.

The company, backed by Endeavor Content and previously known as The Story Company, has hired former ITV Studios executive producer Kate Lewis to manage its scripted slate.

The indie is planning to make equity investments into content businesses, ranging from start-ups to more established producers, and Lewis will provide creative support to the writers and producers involved.

For the past five years, Lewis has run her own label Neon Ink and will bring her development slate to The Story Collective. In her nine years at ITVS, her hits included ITV’s Vera and Mr Selfridge; she previously spent a decade as a BBC drama producer, working on shows such as The Alan Clark Diaries, Blackpool and The Line of Beauty.

Head of production Amy Mobley joins from Euston Films, where she worked on dramas such as Dublin Murders, Baghdad Central and The Sister. She previously worked at Tiger Aspect on the likes of Peaky Blinders and Ripper Street.

Completing the trio is chief financial officer Natasha Neill, who has worked in finance roles at Entertainment One, Greenbird Media and Shine TV.

She joins from Lookout Point, the former home of The Story Collective chief executive Damian Keogh and executive director Simon Vaughan.

Keogh described the three execs as “incredibly talented, highly respected in the TV community, each with huge experience,” adding: “They are also utterly charming and fun, something that is important to us as we build. On the question of the tweak to our name, we feel it better reflects how we see the future of our talent driven business, which is bringing together a diverse range of inspiring creative voices.”

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