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Live sport specialist Aurora Media is scaling up its documentary output with the signing of the Bafta-winning director of Channel 5’s Cruising with Jane Mcdonald.

Jon Cowen, whose credits also include Optomen’s BBC1 series Sort Your Life Out and Little Gem’s How to Lose Weight Well for Channel 4, joins Aurora as creative director.

In 15 years as a freelancer, he has also worked for indies such as Crackit Productions, Hat Trick Productions, Films of Record, Whizz Kid and Keo Films.

Reporting to recently-appointed chief content officer Dominique Cutts, Cowen will oversee digital and short-form, brand and long-form documentaries.

“Jon is not only a first-class storyteller but also a true creative who is constantly innovating, pushing boundaries and executing at the highest level,” said Cutts.

Cowen said: “Aurora’s industry-leading work in sports broadcast has created an incredible world for a storyteller to step into. Sport is a universal unifier, its inherent drama is the ideal launchpad into stories that speak to broader emotional and social themes.”

Aurora's output spans sporting events such as Formula E motor racing, the Fifa+ Creator Network, SailGP and the Super League Triathlon.

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