Last night I attended the London Loras: Seedance :The Future of Advertising at The Drum Labs and it was amazing 🔥✨A huge thank you to Filipa Kinomoto for bringing Lisbon Loras to London and making this night happen, to Chris Branch for hosting with such energy and insight, and to the whole Lisbon Loras crew, Dreamina, The Drum Labs and SILVERSIDE for putting together such a special evening 🙌❤️Lisbon Loras is an in person creative community founded in 2025 by Filipa Kinomoto... Read more
Last night I attended the London Loras: Seedance :The Future of Advertising at The Drum Labs and it was amazing 🔥✨
A huge thank you to Filipa Kinomoto for bringing Lisbon Loras to London and making this night happen, to Chris Branch for hosting with such energy and insight, and to the whole Lisbon Loras crew, Dreamina, The Drum Labs and SILVERSIDE for putting together such a special evening 🙌❤️
Lisbon Loras is an in person creative community founded in 2025 by Filipa Kinomoto that brings artists filmmakers and advertisers together to share AI workflows and connect.
And Lisbon Loras brought their energy to London for the first time 🌍,
Teaming up with Dreamina and SILVERSIDE for a night that felt less like a typical industry event and more like a proper creative workshop mixed with film screenings 🎬🎨
The Drum Labs venue was brilliant 🏢, the food was stunning 🍽️, and the bar and rooftop were pure magic 🍸🌃
Highlights: 🎥💫
🎙️ Fireside with PJ Pereira (Co Founder of SILVERSIDE and Pereira O’Dell). Sharp, honest, and refreshingly grounded
💡. And some great thoughts…
“Advertising is hard… and the advert gods gave us this tool” ⚡🙌
Then we got to some really exciting stuff 👀. I’m fine to mention this now, as the new SEEDANCE 2.5 Model is now in the wild post 12:00am 🕛🚀
This highly anticipated upgrade looks set to match and exceed all expectations.
🌟 Up to 50 reference images 🖼️, wireframe workflows… and timeline editing of AI generations ⏱️✨
This brings it closer to the tool with granular output control that all AI animators will one day need 🤖🎨. One thing is for sure: this is the new current gold standard 🥇🔥
Then we got:
🛠️ “How It’s Actually Made” panel:
Rit ai, Afro Futcha, Sirreal AI, 50Labs and Chris Branch 👨💻👩💻
This was a rundown of some super high end work by some of the industry’s best creators… amazing insight.
And then an incredible final panel featuring some stunning industry creators on the theme of:
📝 “The Brief Just Changed” 💥
Omar Karim, Ryan Phillips, Salma Aboukar, Andrea Sarnataro 🌟
It was great to see their incredible work 👏.
All had unique and clever workflows for working with clients in commercial settings. 🧠✨
I personally always love hearing from Ryan Phillips AKA Uncanny Harry 🎩. He has been a huge voice in the space with truly prolific output 📢. As ever, the insights were super useful 💡🔥
The conversations weren’t theoretical. People shared real workflows, real constraints, and the messy (but exciting) process of shipping AI assisted work that clients and audiences actually respond to 💡🚀
The future of advertising is already in the room and it’s moving fast 🚀⚡🌟
This was a stunning event.. massively apreciated.
A huge thank you to Filipa Kinomoto for bringing Lisbon Loras to London and making this night happen, to Chris Branch for hosting with such energy and insight, and to the whole Lisbon Loras crew, Dreamina, The Drum Labs and SILVERSIDE for putting together such a special evening 🙌❤️
Lisbon Loras is an in person creative community founded in 2025 by Filipa Kinomoto that brings artists filmmakers and advertisers together to share AI workflows and connect.
And Lisbon Loras brought their energy to London for the first time 🌍,
Teaming up with Dreamina and SILVERSIDE for a night that felt less like a typical industry event and more like a proper creative workshop mixed with film screenings 🎬🎨
The Drum Labs venue was brilliant 🏢, the food was stunning 🍽️, and the bar and rooftop were pure magic 🍸🌃
Highlights: 🎥💫
🎙️ Fireside with PJ Pereira (Co Founder of SILVERSIDE and Pereira O’Dell). Sharp, honest, and refreshingly grounded
💡. And some great thoughts…
“Advertising is hard… and the advert gods gave us this tool” ⚡🙌
Then we got to some really exciting stuff 👀. I’m fine to mention this now, as the new SEEDANCE 2.5 Model is now in the wild post 12:00am 🕛🚀
This highly anticipated upgrade looks set to match and exceed all expectations.
🌟 Up to 50 reference images 🖼️, wireframe workflows… and timeline editing of AI generations ⏱️✨
This brings it closer to the tool with granular output control that all AI animators will one day need 🤖🎨. One thing is for sure: this is the new current gold standard 🥇🔥
Then we got:
🛠️ “How It’s Actually Made” panel:
Rit ai, Afro Futcha, Sirreal AI, 50Labs and Chris Branch 👨💻👩💻
This was a rundown of some super high end work by some of the industry’s best creators… amazing insight.
And then an incredible final panel featuring some stunning industry creators on the theme of:
📝 “The Brief Just Changed” 💥
Omar Karim, Ryan Phillips, Salma Aboukar, Andrea Sarnataro 🌟
It was great to see their incredible work 👏.
All had unique and clever workflows for working with clients in commercial settings. 🧠✨
I personally always love hearing from Ryan Phillips AKA Uncanny Harry 🎩. He has been a huge voice in the space with truly prolific output 📢. As ever, the insights were super useful 💡🔥
The conversations weren’t theoretical. People shared real workflows, real constraints, and the messy (but exciting) process of shipping AI assisted work that clients and audiences actually respond to 💡🚀
The future of advertising is already in the room and it’s moving fast 🚀⚡🌟
This was a stunning event.. massively apreciated.
