🔥Twinnin is something that all media professionals should be aware of.They had a great event last night.At its core, Twinnin is building a secure registry where individuals can legally license their face and voice for commercial AI use… whether that’s brand campaigns, synthetic media or AI model training.And it’s tackling a problem that has been badly in need of a solution.For the past few years, the use of human likeness in AI generated content has felt like the Wild West.... Read more
🔥Twinnin is something that all media professionals should be aware of.
They had a great event last night.
At its core, Twinnin is building a secure registry where individuals can legally license their face and voice for commercial AI use… whether that’s brand campaigns, synthetic media or AI model training.
And it’s tackling a problem that has been badly in need of a solution.
For the past few years, the use of human likeness in AI generated content has felt like the Wild West.
The technology has moved fast, but the legal and commercial frameworks around consent, ownership and compensation have struggled to keep up.
That’s where Twinnin comes in.🚀🔥🔥🔥
Part of the evening included a presentation on the concept, the business model and the underlying tech.. and I have to say, it’s a very well thought through proposition.
Twinnin uses Polygon, an Ethereum sidechain, to store hashes of digital agreements on chain. That means agreements can be verified as authentic and unaltered without exposing the underlying private data itself.
From a commercial point of view, the model also feels refreshingly clear and fair.
Twinnin works on a commission split from active jobs:
• Direct deals: the individual keeps 75% of the licence fee, with Twinnin taking a 25% platform fee.
• Agent-managed deals: the individual still keeps 75%, while Twinnin reduces its fee to 10%, allowing an agent to take 15%.
For businesses, the platform also offers subscription tiers to browse the registry and manage digital assets, including an enterprise tier aligned with the EU AI Act and SAG-AFTRA guardrails.
They also launched their “Human Verified by Twinnin” initiative ..a push towards a future where every advert, film, voice clone or AI model trained on human likeness carries a recognised human verification standard.
Twinnin has already started attracting serious media attention, including coverage from Deadline, and it’s easy to see why. This is a smart response to one of the biggest emerging issues in AI: how we protect identity, consent and value in a world where human likeness is becoming a digital asset.
A great event, a great crowd, and a genuinely interesting discussion around a subject that’s only going to become more important.
Massively appreciated.
They had a great event last night.
At its core, Twinnin is building a secure registry where individuals can legally license their face and voice for commercial AI use… whether that’s brand campaigns, synthetic media or AI model training.
And it’s tackling a problem that has been badly in need of a solution.
For the past few years, the use of human likeness in AI generated content has felt like the Wild West.
The technology has moved fast, but the legal and commercial frameworks around consent, ownership and compensation have struggled to keep up.
That’s where Twinnin comes in.🚀🔥🔥🔥
Part of the evening included a presentation on the concept, the business model and the underlying tech.. and I have to say, it’s a very well thought through proposition.
Twinnin uses Polygon, an Ethereum sidechain, to store hashes of digital agreements on chain. That means agreements can be verified as authentic and unaltered without exposing the underlying private data itself.
From a commercial point of view, the model also feels refreshingly clear and fair.
Twinnin works on a commission split from active jobs:
• Direct deals: the individual keeps 75% of the licence fee, with Twinnin taking a 25% platform fee.
• Agent-managed deals: the individual still keeps 75%, while Twinnin reduces its fee to 10%, allowing an agent to take 15%.
For businesses, the platform also offers subscription tiers to browse the registry and manage digital assets, including an enterprise tier aligned with the EU AI Act and SAG-AFTRA guardrails.
They also launched their “Human Verified by Twinnin” initiative ..a push towards a future where every advert, film, voice clone or AI model trained on human likeness carries a recognised human verification standard.
Twinnin has already started attracting serious media attention, including coverage from Deadline, and it’s easy to see why. This is a smart response to one of the biggest emerging issues in AI: how we protect identity, consent and value in a world where human likeness is becoming a digital asset.
A great event, a great crowd, and a genuinely interesting discussion around a subject that’s only going to become more important.
Massively appreciated.
