Thanks to ‘Music Technology UK’ for tonight’s event.

It was an super interesting pitch competition aimed at innovation in the music industry for fan engagement.

5x pitches. 5 great ideas.

The winner was ‘viktrs’ . Named after the initials of the first MTV music video.

They aim to add value to the creator video markets such as YouTube by allowing creators to add sales points to their videos. Nothing new there, but the innovation comes from the way the creator can use that data to sell their services to back to other brands and create extra value.

The one thing to bear in mind is that most musician’s have to also be social media moguls these days anyway. So they will be very much in top of most innovations.

But anything that can help monetise artistic work in today’s age is interesting and I’m sure this will be of great use to them.

It was a great event with lots of great people.