Hello. As someone who has worked in tandem across TV and branded content the last decade (and a decade of pure TV before that) I would like to gauge from TM community and prospective employers on Talent Manager if they view this kind of branded content for YouTube and socials content as relevant to a job in 'television'. My title was Head of Production: Creative Content and that was an agency term (normally I am exec/SP) so that might throw employers but also it has Ralph Lauren on screen in... Read more
Hello. As someone who has worked in tandem across TV and branded content the last decade (and a decade of pure TV before that) I would like to gauge from TM community and prospective employers on Talent Manager if they view this kind of branded content for YouTube and socials content as relevant to a job in 'television'. My title was Head of Production: Creative Content and that was an agency term (normally I am exec/SP) so that might throw employers but also it has Ralph Lauren on screen in the first few seconds, is advertorial and under 4'00. But story-telling, skills, disciplines, kit, production all very similar. So, will having branded content work and labels on a TV-first talent databases as well as LinkedIn/CVs confuse or throw people off the scent that an individual such as myself has an extensive career in unscripted/fact ent/popular factual TV too? Is it best to leave it off just because a brand is attached? Of course there are brand objectives but it feels to me like it could/should be understood and celebrated as the same artistry in the same industry. Thoughts welcome.
