TV Strands are the new channel identities.Ever since streaming became super popular, it has been clear that the days of subchanel identities were coming to an end.‘Channel 4’ currently owns 12 Chanel’s.. but has brought much of its content into the ‘channel 4’ brand.And while ITV still has 13 channels to its name. It is trying to bring them all under the ITVX title.The BBC owns a modest 8 Chanel’s.But streamers like Netflix, AppleTV+, Amazon Prime just use their one... Read more
TV Strands are the new channel identities.
Ever since streaming became super popular, it has been clear that the days of subchanel identities were coming to an end.
‘Channel 4’ currently owns 12 Chanel’s.. but has brought much of its content into the ‘channel 4’ brand.
And while ITV still has 13 channels to its name. It is trying to bring them all under the ITVX title.
The BBC owns a modest 8 Chanel’s.
But streamers like Netflix, AppleTV+, Amazon Prime just use their one brand for all content.
However, we all know that it’s hard to find things we like on streaming services. The algorithm can recommend based on our past views but it’s not perfect. This is where sub Chanel’s have been useful in the past by curating certain content to viewers.
Chanel strands are nothing new. From Cutting Edge to T4, Chanel’s have used this as a way of telling us that this specific content is specific to certain audiences.
But in the streaming world they are making a comeback.
Netflix has a ton of documenties. And they all seem to just go into the big pot of content. I watch one in isolation… and don’t watch another until an interesting subject comes up. That was until Netflix started its ‘Trainwreck’ stand. They are all about recent historical events that have gone very wrong and apears to pull this type of documentary together., and give them this strand heading.
The upshot is.. I see a new ‘trainwreck’ documentary.. and I watch whatever it’s about.i don’t care about the subject cos I like the strand.
I think strands are going to make a huge comeback.
Anything that makes finding content easier is a win min.
Ever since streaming became super popular, it has been clear that the days of subchanel identities were coming to an end.
‘Channel 4’ currently owns 12 Chanel’s.. but has brought much of its content into the ‘channel 4’ brand.
And while ITV still has 13 channels to its name. It is trying to bring them all under the ITVX title.
The BBC owns a modest 8 Chanel’s.
But streamers like Netflix, AppleTV+, Amazon Prime just use their one brand for all content.
However, we all know that it’s hard to find things we like on streaming services. The algorithm can recommend based on our past views but it’s not perfect. This is where sub Chanel’s have been useful in the past by curating certain content to viewers.
Chanel strands are nothing new. From Cutting Edge to T4, Chanel’s have used this as a way of telling us that this specific content is specific to certain audiences.
But in the streaming world they are making a comeback.
Netflix has a ton of documenties. And they all seem to just go into the big pot of content. I watch one in isolation… and don’t watch another until an interesting subject comes up. That was until Netflix started its ‘Trainwreck’ stand. They are all about recent historical events that have gone very wrong and apears to pull this type of documentary together., and give them this strand heading.
The upshot is.. I see a new ‘trainwreck’ documentary.. and I watch whatever it’s about.i don’t care about the subject cos I like the strand.
I think strands are going to make a huge comeback.
Anything that makes finding content easier is a win min.
