In 1994, editor James Brown spotted an opportunity to create a general interest men’s magazine in a world fixated on yuppies and the New Man. With a team of bucky young hopefuls, they birthed Loaded, a magazine that went on to define the lad culture of the 90s.It quickly became a cultural phenomenon, offering a... Read more
In 1994, editor James Brown spotted an opportunity to create a general interest men’s magazine in a world fixated on yuppies and the New Man. With a team of bucky young hopefuls, they birthed Loaded, a magazine that went on to define the lad culture of the 90s.
It quickly became a cultural phenomenon, offering a blend of irreverent humour, gonzo journalism, celebrity interviews, sports and jaw-dropping images.
Directed by @GussySakula-Barry , Exec Produced by James Bluemel & Will Anderson. Commissioned by Mark Bell. A @KEO Films production for BBC Arts.
Watch on iPlayer now:
https://www.bbc.co.uk/iplayer/episode/m002389y/loaded-lads-mags-and-mayhem
It quickly became a cultural phenomenon, offering a blend of irreverent humour, gonzo journalism, celebrity interviews, sports and jaw-dropping images.
Directed by @GussySakula-Barry , Exec Produced by James Bluemel & Will Anderson. Commissioned by Mark Bell. A @KEO Films production for BBC Arts.
Watch on iPlayer now:
https://www.bbc.co.uk/iplayer/episode/m002389y/loaded-lads-mags-and-mayhem
