“TV Is In A Pickle”: Producers Told To Embrace Digital-First Content & Platforms Or Get Left Behind – TellyCast Digital Content ForumIt was the TellyCast Digital Content Forum in London this week and the message was clear for traditional TV producers – you either embrace social and digital platforms or face... Read more
“TV Is In A Pickle”: Producers Told To Embrace Digital-First Content & Platforms Or Get Left Behind – TellyCast Digital Content Forum
It was the TellyCast Digital Content Forum in London this week and the message was clear for traditional TV producers – you either embrace social and digital platforms or face lean times.
There were some key takeaways. UK-based ITV Studios shared how it has generated huge views for a George Clooney clip from its archive, offering hope to IP owners. Delegates also heard a slowdown in commissioning in the UK has created opportunity for digital-first prodcos. And the likes of TikTok, Snapchat, Meta, and Twitch broke down their content strategies.
The mood was upbeat as digital producers, commissioners, platforms and creators gathered in the British Film Institute’s home on London’s South Bank for the event. The gathering is billed as Europe’s leading event for the digital-first video industry and is organized by the team behind the TellyCast industry podcast. The digital crowd sensed opportunity as the traditional TV business continues to faces tough times.
https://deadline.com/2024/11/snapchat-tiktok-itv-studios-george-clooney-clip-digital-content-forum-1236170710/
It was the TellyCast Digital Content Forum in London this week and the message was clear for traditional TV producers – you either embrace social and digital platforms or face lean times.
There were some key takeaways. UK-based ITV Studios shared how it has generated huge views for a George Clooney clip from its archive, offering hope to IP owners. Delegates also heard a slowdown in commissioning in the UK has created opportunity for digital-first prodcos. And the likes of TikTok, Snapchat, Meta, and Twitch broke down their content strategies.
The mood was upbeat as digital producers, commissioners, platforms and creators gathered in the British Film Institute’s home on London’s South Bank for the event. The gathering is billed as Europe’s leading event for the digital-first video industry and is organized by the team behind the TellyCast industry podcast. The digital crowd sensed opportunity as the traditional TV business continues to faces tough times.
https://deadline.com/2024/11/snapchat-tiktok-itv-studios-george-clooney-clip-digital-content-forum-1236170710/
