Some sharp and cogent analysis of our current slump and possible pathways out of it.
🚨 UK TV - What Went Wrong? An Idiots Guide for Experts 🚨Many people ask why there is a commissioning slowdown. With misinformation, and gaslighting (remember #HoldYourNerve ), we're in a 'slump' and many of us don’t know why.... Read more
🚨 UK TV - What Went Wrong? An Idiots Guide for Experts 🚨
Many people ask why there is a commissioning slowdown. With misinformation, and gaslighting (remember #HoldYourNerve ), we're in a 'slump' and many of us don’t know why.
Therefore I have taken it upon myself to break it down into Idiot proof bitesize pieces. Coz if I can get this - you definitely can too!
In The Beginning ... 🦎
A few years ago, we had over 90,000 professionals driving a £6.8 billion market. It felt like a golden age of creativity and innovation. But by 2023, the landscape shifted dramatically. ITV reports the steepest decline in broadcast TV audiences ever, alongside the worst advertising revenue slump in 15 years. So, what went wrong? 🤔
The Perfect Storm 🌪️
Post-Pandemic Viewing Drops: Binge-watching marathons have fizzled out as life returns to its busy pace.
US Strikes: Strikes across the Atlantic have disrupted our content pipelines, leading to delays and uncertainty.
Rising Production Costs: Everything from locations to equipment to coffee on set is getting pricier, tightening our already stretched production budgets.
Stagnant UK Economy: A sluggish economy means every budget penny counts, further straining our resources.
But don’t lose hope! There’s potential for recovery. Thinkbox’s CEO highlights that the market may bounce back, and ITV’s Julian Bellamy reminds us that advertising cycles will turn. So where do we go from here? 🌟
Four Major Shifts Transforming the UK TV Industry 📈
Shift in Consumption: Broadcast TV’s share is projected to drop from 62% to just 28% by 2035 as on-demand options take over. We need to adapt to this change.
Globalization of TV: With 86% of production investment in 2022 coming from overseas, we must accept that US streaming giants are leading the charge.
Digital Transformation of Advertising: With more than 75% of the UK’s £36 billion ad spend now directed towards online ads, traditional models must evolve.
Centrality of Technology: As technology becomes a cornerstone of streaming and production, we must enhance our investment to stay competitive.
By implementing these strategies, we can navigate the challenges facing the UK TV industry and thrive in this rapidly changing media landscape. 🌐
As a BAFTA-winning producer and award-winning TV executive specializing in high-performing online videos, I’ve seen the potential of creating award-winning content that competes on the global stage. Adaptability, creativity, and a dash of humour are vital for success in our industry. 🏆
Let’s Connect! 🤝
I’m eager to collaborate and share ideas on how we can collectively adapt and shape the future of TV. Whether you want to discuss these strategies or just have a chat, I’d love to grab a virtual coffee and get the conversation rolling! ☕️
Many people ask why there is a commissioning slowdown. With misinformation, and gaslighting (remember #HoldYourNerve ), we're in a 'slump' and many of us don’t know why.
Therefore I have taken it upon myself to break it down into Idiot proof bitesize pieces. Coz if I can get this - you definitely can too!
In The Beginning ... 🦎
A few years ago, we had over 90,000 professionals driving a £6.8 billion market. It felt like a golden age of creativity and innovation. But by 2023, the landscape shifted dramatically. ITV reports the steepest decline in broadcast TV audiences ever, alongside the worst advertising revenue slump in 15 years. So, what went wrong? 🤔
The Perfect Storm 🌪️
Post-Pandemic Viewing Drops: Binge-watching marathons have fizzled out as life returns to its busy pace.
US Strikes: Strikes across the Atlantic have disrupted our content pipelines, leading to delays and uncertainty.
Rising Production Costs: Everything from locations to equipment to coffee on set is getting pricier, tightening our already stretched production budgets.
Stagnant UK Economy: A sluggish economy means every budget penny counts, further straining our resources.
But don’t lose hope! There’s potential for recovery. Thinkbox’s CEO highlights that the market may bounce back, and ITV’s Julian Bellamy reminds us that advertising cycles will turn. So where do we go from here? 🌟
Four Major Shifts Transforming the UK TV Industry 📈
Shift in Consumption: Broadcast TV’s share is projected to drop from 62% to just 28% by 2035 as on-demand options take over. We need to adapt to this change.
Globalization of TV: With 86% of production investment in 2022 coming from overseas, we must accept that US streaming giants are leading the charge.
Digital Transformation of Advertising: With more than 75% of the UK’s £36 billion ad spend now directed towards online ads, traditional models must evolve.
Centrality of Technology: As technology becomes a cornerstone of streaming and production, we must enhance our investment to stay competitive.
By implementing these strategies, we can navigate the challenges facing the UK TV industry and thrive in this rapidly changing media landscape. 🌐
As a BAFTA-winning producer and award-winning TV executive specializing in high-performing online videos, I’ve seen the potential of creating award-winning content that competes on the global stage. Adaptability, creativity, and a dash of humour are vital for success in our industry. 🏆
Let’s Connect! 🤝
I’m eager to collaborate and share ideas on how we can collectively adapt and shape the future of TV. Whether you want to discuss these strategies or just have a chat, I’d love to grab a virtual coffee and get the conversation rolling! ☕️
