I had the privilege of directing this promotional film showcasing the extraordinary partnership between the prestigious digital fashion brand, RTFKT, and the iconic sports giant, Nike. In 2022, Territory Studios were commissioned create a 60 second film to unveil the groundbreaking CryptoKicks project. This visionary initiative allowed NFT holders to collect the Nike Dunk Genesis sneaker, and through the application of a unique skin vial, metamorphose it into an array of unparalleled unique personal styles. Employing a combination of 3D and 2D animation, the team had to work quickly over a month, and deftly respond to an ever changing brief and script.