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Prolific factual producer Lana Salah is to head up a new popular factual and documentaries label within Zinc Media Group.

The company, Rex, is the seventh label within Zinc’s portfolio, joining the likes of Brook Lapping, Films of Record and Tern Television.

Salah is to run the label as creative director after exiting Shine TV, where she executive produced shows including Channel 4’s The Write Offs and Diamond Dealers, Cockney Geezers and ITV’s Britain Underwater.

As a freelance executive producer, consultant, producer and director, she has racked up credits such as C4’s RTS Award-winning The Dog House, SAS: Who Dares Wins and First Dates, BBC1 show Anne Robinson’s Britain, ITV’s Superhospital and a string of Jamie Oliver shows, winning a Bafta for producing Jamie’s School Dinners.

Zinc managing director Tanya Shaw described Salah as an “extraordinarily versatile” programme-maker whose work spans talent-led returning series, premium documentary series and single docs.

Shaw said her ambition for Rex is “to combine Lana’s significant experience with our passion for making premium, popular factual and documentary programming”. She said the label we will house content that “brings a premium sensibility to popular factual and documentaries, working with the best on-screen talent to create must-watch, returnable series for the broadest possible audiences”.

Salah added: Throughout my career I have been passionate about telling stories and making programmes with heart and humour. I am so excited to be joining Tanya and the brilliant creatives at Zinc to build the business, make popular innovative television as well as being committed to working with the best programme makers in the country and supporting the next generation of talent.”

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