David Flynn, the former Remarkable and Youngest Media exec, is looking for “counter-intuitive ideas” for his new entertainment indie.
The company, Plegazoid, has formed a joint venture with ITV Studios label South Shore to co-develop and co-produce non-scripted entertainment formats, with two projects already at pilot stage with UK broadcasters.
ITV Studios will handle international distribution for any jointly-produced formats.
Tough market conditions prompted Flynn and co-founder Lucas Church to close Moneybags and Small Fortune producer Youngest Media at the start of the year after seven years in business.
He’d previously spent 20 years at Endemol, rising to co-managing director of Remarkable Television, where he co-created Channel 4’s Million Pound Drop and the BBC’s long-running Pointless.
Flynn and his team coined the word ‘Plegazoid’ on the latter show as a name for a ‘pointless’ – and therefore winning – answer.
He said he is now “on the hunt for Plegazoids, those counterintuitive ideas that nobody else has thought of”.
Andrew MacKenzie, who co-founded Don’t Look Down indie South Shore, described Flynn as “one of the smartest people in the industry”, adding: “He’s got an incredible track record and his talent, personality and ambition make him the perfect fit to partner with South Shore.”