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Amazon Prime Video is doubling its apprenticeship support to £2m, funding 100 new placements across the UK creative sector.

The streamer’s creative apprenticeship levy funds projects including 20 of the 40 places supported by the ScreenSkills flexible apprenticeship pilot, which also involves Banijay UK, Lime Pictures and APX Content Ventures.

These include roles in production management and finance on shows including The Devil’s Hour [pictured] and Lord of the Rings: the Rings of Power.

Amazon Prime is also a third of the way into its three-year £10m talent initiative Prime Video Pathway, which has created 250 traineeships to date in partnership in collaboration with the National Film and Television School and ScreenSkills.

In year two, the Pathway scheme is supporting a further 25 craft trainees, half of them in Scotland, and will open a regional hub in Wales.

Amazon doubled its investment in the UK creative industries in the past five years, including new production facilities at Shepperton Studios. Last year, it supported more than 16,000 jobs from in-house designers to external producers - half of them outside London and the South-East, led by the South West (1,400) and the East (930).

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