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Potato

London

About Us

Potato is a production label within ITV Studios formed in March 2013.

Founded by Creative Managing Director Michael Kelpie, Potato is home to a number of successful formats including The Chase (ITV), The Big Reunion (ITV2), Four Weddings (Sky Living), Autopsy: the Final Hours Of ... (Five) and I Never Knew That About Britain (ITV).
With a proven track record producing a wide variety of award-winning programmes, Potato brings together a group of highly experienced Producers, Directors and with years of experience in Primetime Entertainment, Factual, Factual Entertainment, Music Entertainment and Daytime programming.

To prospective Broadcasters and Commissioning Editors, Potato offers the benefits of a responsive and collaborative production team, the excitement of working with a new company but with the added assurance of working with part of one of the world’s largest, reputable, reliable and trustworthy Production Companies, ITV Studios.

Media Sectors

  • Broadcast Television

Our Latest Freelancers

FreelancerProduction TitleJob TitleChannel
Matt Steward
Matt Steward
Cher BiopicLocation ResearcherChannel 5
Josh Swetnam
Josh Swetnam
Biopics - Mariah CareyCamera AssistantChannel 5
Rosalind Levine
Rosalind Levine
Biopics 2018Story ProducerChannel 5
Susanna Herbert
Susanna Herbert
AutopsyProducer/DirectorReelz
Molly McCabe
Molly McCabe
The ChaseCasting ResearcherITV
Matt Steward
Matt Steward
Cher Biopic , Location Researcher, Channel 5
Josh Swetnam
Josh Swetnam
Biopics - Mariah Carey, Camera Assistant, Channel 5
Rosalind Levine
Rosalind Levine
Biopics 2018, Story Producer, Channel 5
Susanna Herbert
Susanna Herbert
Autopsy, Producer/Director, Reelz
Molly McCabe
Molly McCabe
The Chase, Casting Researcher, ITV
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