Bright Entertainment
London
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About Us
Bright Entertainment is an unscripted production label within ITV Studios, specialising in scalable entertainment, reality and competitive formats.
The label, which is headed up by Managing Director, Lily Wilson, was created in January 2026 and is home to the fantastic catalogue from former labels Potato & 12 Yard. Bright's titles include The Chase, Beat the Chasers, Bullseye, The Finish Line, and the hugely exciting new prime time evolution of The Chase for ITV1 - The Chase Around the World. Building on a strong heritage in quiz and game shows, combined with new leadership and talent experienced in largescale reality and entertainment, Bright Entertainment will be at the forefront of the next generation of unscripted content.
To prospective Broadcasters and Commissioning Editors, Bright Entertainment offers the benefits of a responsive and collaborative production team, the excitement of working with a new company, but with the added assurance of working with an incredibly experienced tea, all housed within one of the world’s largest and most reputable production companies - ITV Studios.
Media Sectors
- Broadcast Television
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