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About Us

Did you know ITV Studios Daytime creates over six and a half hours of live TV every day? That’s around 1,700 hours or 1,000 episodes a year. With programmes on air from 6am to 6pm, there’s a constant buzz!

The ITV Studios Daytime slate is filled with Good Morning Britain, Lorraine, This Morning and Loose Women. The Daytime market is highly competitive and vitally important for both ITV Studios and our network. Most of these programmes run 52 weeks a year and are critical to our share of viewing. Daytime hands the ratings baton over to peak.

Media Sectors

  • Broadcast Television

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