The Hook

About Us

Launched 5 years ago, The Hook Group is a performance marketing social media agency that is challenging the status quo. We deliver great results and standout content for brands and have grown into one of the largest youth media publishers on social with over 10 million fans.

The Hook Group consists of:

- The Hook Labs, our award-winning performance marketing division which delivers tangible results for top tier brands.

- The Hook, an entertainment and comedy publisher that focuses on original content for the youth.

- The Hook Commerce. We sell our own products via social marketing and creative content.

Among the 15 awards that we have won over the last 12 months are The Best Content Studio at the Campaign Media Awards and Best Branded Campaign at the Global Digiday Awards.