Ipsos Ethnography Centre of Excellence

About Us

We are a team within Ipsos who specialise in high-quality video ethnography.

We are always on the lookout for video ethnographers.

Please view our showreels for examples of our work:

1. Ipsos Ethnography Centre of Excellence: Your World
We get to the heart of what matters most to your consumers, by establishing who they are, how they live and what drives their behaviours. Welcome to your world.

2. New Families: Priorities and Purchases
In the often uneasy transition to parenthood, how do people navigate their new financial situation, their ever-changing leisure activities, and the products and brands that they need? This case study identifies how brands can create comfort in a world of uncertainty, in helping new parents make easy, quick decisions, leaving them to concentrate on the more complicated parts of being a new mum or dad.

3. Walking in Their Shoes: Understanding the Lives of Young Adults with Long-Term Conditions: Day in the Life of David
A case study from 'Walking in Their Shoes: Understanding the Lives of Young Adults with Long-Term Conditions', for NHS Kidney Care. This project investigates life as a young person with kidney disease. It goes beyond the clinical setting, exploring everyday challenges, and identifies where young people require more support. For the full report, please go to: ipsos-mori.com/walkingintheirshoes.

Please get in touch if you would like to hear more.

Ipsos ECE