Ideal Shopping Direct

About Us

Ideal Shopping Direct Limited is one of the largest TV Home Shopping Channels in the UK. Our head office and state-of- the art TV studios are based in Peterborough, Cambridgeshire. Television shopping brings together the media and retail industries in an exclusive way, allowing people to pursue careers as diverse as lighting engineer, buyer or logistics manager. The excitement of live television infuses the atmosphere at Ideal: we are proud of what we achieve, but we have fun along the way. We currently broadcast four channels - Ideal World, Create and Craft, Ideal Extra and Ideal & More - on Freeview, Sky, Virgin and Freesat. Broadcasting live for 17 hours a day, we offer a huge variety of shows and products. We also operate seven transactional websites - www.idealworld.tv, www.createandcraft.tv, www.leadthegoodlife.com, www.lovepets.co.uk and www.bird-food.co.uk, www.sew.co.uk and www.deramores.com - which allow our customers to purchase online, 24 hours a day.