Senior social media and digital content leader specialising in Entertainment. With extensive experience developing platform-native editorial and branded strategies across global TV, print, radio and podcasts. Proven track record creating repeatable formats, launching verticals, driving sustained organic audience growth. Booking and interviewing hun...
Read MoreSenior social media and digital content leader specialising in Entertainment. With extensive experience developing platform-native editorial and branded strategies across global TV, print, radio and podcasts. Proven track record creating repeatable formats, launching verticals, driving sustained organic audience growth. Booking and interviewing hundreds of high-profile talent, I bring a huge network of celebrity talent, studios and publicists.
Currently leading the Movies & TV social video strategy at Dexerto, where I built and launched a global original content operation across TikTok, Instagram, YouTube, Facebook and X, generating 2B+ organic video views in six months and consistently delivering 230M+ monthly video views.
Previously led Movies & Entertainment social at Daily Mail, where I helped scale TikTok to 30M+ followers and 7B+ monthly video views. I spent six years at MTV International leading their Movies & Ents section across social and to 120M+ households.
With start-up and big brand experience including Daily Mail, Viacom, MTV, Sky, Metro, Time Out & Comedy Central. Technologically savvy with SEO, CMS and complex editing software. Excellent editing skills using Adobe Creative Cloud, CapCut, Final Cut Pro & Avid.
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