At my core I’m a story teller. I excel in the adrenaline filled live atmosphere of broadcast or live stream as well as the experiential world of marketing and content strategy. My wide-ranging experience includes being a Showrunner, Executive Producer, Producer, Project Manager, and multi-camera director for broadcast, live stream, agency, exp...
Read MoreAt my core I’m a story teller. I excel in the adrenaline filled live atmosphere of broadcast or live stream as well as the experiential world of marketing and content strategy. My wide-ranging experience includes being a Showrunner, Executive Producer, Producer, Project Manager, and multi-camera director for broadcast, live stream, agency, experiential branding, and e-commerce initiatives.As the former VP of Production Development & Specials at MTV and the General Manager On-Air for QVC, I've had the privilege of being at the forefront of turning MTV into a network, as well as optimizing the user experience in the retail e-Commerce space of QVC.My agency experience includes marketing strategies to successfully execute experiential and brand activations, fan festivals, tours, keynotes, ride & drives, and dealer education for clients such as Nike, Ford, McDonalds and Audi. As Executive Producer for George P. Johnson Experience Marketing, I was hired to head their live stream component, with a complete redesign of the Rodan + Fields web portal while creating over 90 hours of content for their consultants.I’ve created and thrived as a hands-on executive producer for large scale events such as; Wannabe a VJ, Sports & Music Festivals, Fashionably Loud, NYE broadcasts, and Olympic Late Night. As well as broadcast series such as, Trading Spaces Family, Birthday Live, U-Pick Live, Big Easy Motors, and In the Kitchen with David. I've produced and/or directed over 200 concerts, 5 music series, and 10 years of network sports.As an early innovator of new technology, I’ve pioneered live viewer voting for competition shows and 2nd screen viewing for the Grammy coverage. I launched the first “after show” with The Hills series on MTV and created one of the first webisodes with product placement for the Ford Sync System.
In addition, I’ve taken an online start-up web platform and elevated their original short form story content from 120,000 views a month to over 4 million in less than a year.My unique skill set and proven track record for 20+ years in the industry, gives me versatility across Content Creation, e-Commerce, and Experiential Marketing.
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