René Rainey is a seasoned content and culture executive with over 20 years of experience in television, streaming, beauty, and direct-to-consumer industries. She specializes in developing consumer-facing storytelling, leading cross-functional teams, and executing social-first content strategies. As the Founder and Chief Creative Officer of House o... Read More

René Rainey is a seasoned content and culture executive with over 20 years of experience in television, streaming, beauty, and direct-to-consumer industries. She specializes in developing consumer-facing storytelling, leading cross-functional teams, and executing social-first content strategies. As the Founder and Chief Creative Officer of House of Rainey/Bath Slut, René has hands-on expertise in brand strategy, product development, CRM, e-commerce, and integrated marketing. Her career includes leadership roles at NBC Universal, where she oversaw premium unscripted television series, and Toy Plane Industries, where she developed original lifestyle and branded content. René's diverse background also includes roles in beauty editorial and marketing, showcasing her ability to translate cultural trends into impactful campaigns and content. She is a proven leader in creative direction, talent relations, and audience engagement, with a track record of delivering high-profile projects under demanding timelines. Read Less