Accomplished content leader and Executive Producer with a decade of experience building and scaling original video formats across YouTube, social and podcasts. I specialise in developing talent-led, repeatable series IP that drives audience growth, builds loyal communities and unlocks commercial revenue. I’ve led programming and development s...
Read MoreAccomplished content leader and Executive Producer with a decade of experience building and scaling original video formats across YouTube, social and podcasts. I specialise in developing talent-led, repeatable series IP that drives audience growth, builds loyal communities and unlocks commercial revenue. I’ve led programming and development strategy for global publishers including Vogue, The Sunday Times, ITV and Global, as well as consulting for brands on how to build culturally relevant, platform-native content ecosystems. Originally trained as a journalist, I bring a strong cultural lens across entertainment, lifestyle and news - combining editorial instinct with commercial strategy and a clear understanding of what makes formats scale.
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