Senior Manager: Content Strategy & Digital Marketing | Creative Director | Cross-Platform Production (YouTube, Podcast, Radio), Broadcast Networks & Audience Growth | 100M+ Streams & 15:1 ROI
With 15+ years’ experience directing international digital communications and broadcast strategy. A unique ‘practitioner-leader’ who combines project management with technical mastery in Adobe Creative Cloud to deliver content achieving 15:1 ROI and 90% donor retention. I bridge the gap between strategic vision and final production – personally executing end-to-end workflows across radio, video podcasts, shorts, and web platforms (Squarespace) to ensure audience retention and measurable success.
I specialise in spoken-word and devotional long-form narrative formats and short-form content repurposing, translating complex messages into clear, engaging stories. I’ve led integrated digital and broadcast communications across international settings, that have achieved significant audience and income growth. 100M+ lifetime streams; estimated 7M+ streams YTD, as of June 2026; over 1M podcast downloads, (consistently high completion rate due to tightly structured short-form episodes); script and produce national radio broadcasts (daily and weekly programmes) for UGN Jamz and Premier Radio (plus five local radio stations), and 30-second adverts on Premier Gospel Radio.
Alongside leadership and strategy, I remain a practical producer – scripting, shaping and overseeing video, audio and broadcast output – because I believe strong content decisions come from staying close to the craft as well as the data.
I’m particularly motivated by non-profit and purpose-driven organisations where thoughtful media and content strategy can contribute to social good and community impact.
Linkedin Profile and PortfolioModular Storytelling: Capturing a live event for social media
Daily Podcast Production and DistributionStrategic Narrative Design (Reel)Crisis Response Video (Ukraine)Vinesong Lyric VideoVinesong Lyric Video as used on TVStrategic Content Capture: Summarising a 75th Anniversary Celebration
Highlights
YouTube silver award for channel growth and engagement.
Video Motion & Music Visualisation: Produced dynamic music visualisations and cross-platform video assets for Vinesong, driving measurable digital engagement that directly translated into increased international concert bookings and attendance.
Digital Content Impact and Retention: Creator of a chart-ranking podcast, with 150,000 organic monthly plays through a strategic mix of episodes and social media Reels and Shorts.
Audience Loyalty: Developed a specialised series combining music and words, creating the full sound-design to achieve a consistently high completion rate due to tightly structured short-form episodes, (Podbean analytics). 8,000 streams per week (4,000 per episode).
Broadcast & Commercial Audio Production: Script, produce and master daily and weekly radio programmes syndicated across multiple stations including Premier Radio and UGN JAMZ, managing the full lifecycle from engineering to multi-platform distribution.
Digital Library: Developed a digital archive of the daily radio programmes, structuring episodes for AI search discovery and long-term audience engagement.
TV: Produced and delivered weekly 30-minute programmes for international broadcast. Scripted and directed 60-minute specials, including 75th anniversary documentary featuring extensive archival research.
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