I specialise in developing data-driven editorial strategies that transform research insights into compelling, audience-focused stories across finance, lifestyle, and technology. With a background in International Journalism and Visual Arts, I combine editorial production expertise with strategic campaign planning to deliver narratives that inform, ... Read More

I specialise in developing data-driven editorial strategies that transform research insights into compelling, audience-focused stories across finance, lifestyle, and technology. With a background in International Journalism and Visual Arts, I combine editorial production expertise with strategic campaign planning to deliver narratives that inform, engage, and convert.My approach integrates statistical analysis with creative storytelling to enhance reach, strengthen audience relationships, and drive measurable engagement. By blending analytical rigour with narrative impact, I craft content strategies that resonate with target demographics and perform across diverse digital platforms. Read Less