Television insights specialist with a passion for storytelling and understanding audiences.

With over 13 years’ media research, insights, and content development experience I have a deep market and viewer understanding, and am an expert in both qualitative and quantitative audience research and working with data. In my 13 years at ... Read More

Television insights specialist with a passion for storytelling and understanding audiences.

With over 13 years’ media research, insights, and content development experience I have a deep market and viewer understanding, and am an expert in both qualitative and quantitative audience research and working with data. In my 13 years at ITV I have worked on content and wider market research across commissioning, studios, strategy, marketing, commercial and more, as well as working on digital, youth audiences and diversity & inclusion strategies. Before my time at ITV I worked in the FMCG sector.

I’m passionate about uncovering the ‘why behind the what’—finding the key insights that reveal human behaviour and inspire businesses to think differently, take bold decisions, and create something new. 

Proactive and self-directed, I pride myself on having exceptional communication and interpersonal skills, alongside team management experience, a strong desire for continuous personal development, and a passion for working with people. 

In my spare time you’ll find me watching TV series and films, writing and performing music and enjoying all things entertainment – gigs, books, podcasts and more. I also enjoy sports and being active. Read Less