Hello, I'm Sophie, a freelance social media lead, digital producer and strategist with 10 years of experience developing innovative content and campaigns for renowned brands, media and production companies such as Banijay, The Stylist Group, Cosmopolitan, Hearst UK, MTV, Comedy Central, Ink Global and The Telegraph.
Key sk...
Read MoreHello, I'm Sophie, a freelance social media lead, digital producer and strategist with 10 years of experience developing innovative content and campaigns for renowned brands, media and production companies such as Banijay, The Stylist Group, Cosmopolitan, Hearst UK, MTV, Comedy Central, Ink Global and The Telegraph.
Key skills:
• Digital and social production: creative ideation, concepting, scriptwriting, filming and editing using Adobe Photoshop and Premiere Pro
• Producing original video content with talent, including live, reactive, on-set and red carpet content
• Building and implementing innovative strategies across all platforms, including Instagram, TikTok, YouTube, Facebook, X, Pinterest, Snapchat, Threads and Reddit
• Channel management: writing sharp copy, publishing, community management and engagement, pioneering new platform features and reacting to social trends
• Reporting and using data insights and analytics to adapt strategy
• Management of in-house teams and departments, as well as social, design and video freelancers
• Social campaign management, including commercial and branded content
• A trained NCTJ Journalist with an editorial eye, excellent copywriting skills and knowledge of media law
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