My name is Sofia Aleshukina, and I recently graduated from Ravensbourne University London with a First-Class Honours degree in BA (Hons) Digital Content Creation. Throughout my studies, I developed a strong passion for luxury marketing, media, PR, and branding — both theoretically and practically. For my final major project, I produced a luxu...
Read MoreMy name is Sofia Aleshukina, and I recently graduated from Ravensbourne University London with a First-Class Honours degree in BA (Hons) Digital Content Creation. Throughout my studies, I developed a strong passion for luxury marketing, media, PR, and branding — both theoretically and practically. For my final major project, I produced a luxury fashion and lifestyle magazine, accompanied by a research study exploring the future of luxury fashion marketing. These projects gave me valuable insight into what today’s customers value and further confirmed my commitment to pursuing a career in marketing. Alongside my studies, I have been working as a social media manager for the global well-being company Wise Humanity and for the start-up AI company LILA Assistant. This experience has given me a strong understanding of how to build effective marketing strategies, highlight a brand’s unique selling points, and target diverse audiences. Most recently, I completed a three-month PR & Showroom Internship at SANE Communications. I supported Pull&Bear’s influencer marketing by sourcing talent, managing community activities, and building influencer relationships. I also assisted with press events and brand activations. On the showroom side, I styled pulls for stylists, managed inventory, processed returns, and maintained showroom presentation, and did other admin tasks. This experience has taught me the working ethics in a creative industry such as fashion PR.
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