Emmy Award-winning Digital Content Lead, Executive Producer and Showrunner with over 20 years' experience leading editorial strategy, digital innovation and multi-platform content teams across entertainment, broadcast and branded media.Built and led high-performing digital content operations for global brands including BBC, YouTube Originals, ITV, ...
Read MoreEmmy Award-winning Digital Content Lead, Executive Producer and Showrunner with over 20 years' experience leading editorial strategy, digital innovation and multi-platform content teams across entertainment, broadcast and branded media.Built and led high-performing digital content operations for global brands including BBC, YouTube Originals, ITV, Amazon, HuffPost and Verizon, delivering audience-first content strategies that increased engagement across Instagram, TikTok, YouTube and emerging platforms.Equally comfortable shaping creative strategy, leading multidisciplinary teams or producing content hands-on, I combine strong editorial judgement with deep platform expertise, stakeholder management and an instinct for culturally relevant storytelling. Experienced in using audience insight, platform analytics and performance data to shape creative decisions, I thrive in fast-paced environments where creativity and measurable audience engagement go hand in hand.
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