Currently: Head of Production (BAFTA) 

I am a freelance Producer and Storyteller, Swedish/Finnish but currently UK based, with extensive experience in delivering complex global 360 Commercial Campaigns, Branded Content, Live Broadcasts and Events, short Docs and Social Impact films, while working across in-house agencies, prod cos, ... Read More

Currently: Head of Production (BAFTA) 

I am a freelance Producer and Storyteller, Swedish/Finnish but currently UK based, with extensive experience in delivering complex global 360 Commercial Campaigns, Branded Content, Live Broadcasts and Events, short Docs and Social Impact films, while working across in-house agencies, prod cos, broadcasters and corporates. 

As someone who believes strongly that inclusive, responsible, and feminist storytelling has the power to impact far beyond the screen, I am passionate about supporting content that resonates and encourages engagement (as well as making you smile and feel things). This also means actively promoting more flexible and inclusive work spaces, and supporting opportunities across all entry points. 

As a parent of young kids, I am also keen to push for better balance and support for caregivers (of all kinds) juggling this industry, whatever your circumstances. At the end of the day, more varied voices and experiences behind the lens translate to stories that more accurately represent the realities around us and connect the audience.  


Recent clients have included the BBC, the Walt Disney Company, Globecast, Viasat, BAFTA, LEGO, SVT, More4, National Geographic, WBG, Optus, ITV, and many more…


If you fancied a chat please feel free to say hi. petra@schalien.comwww.sponsoredbycoffee.co.uk Read Less