Hey I'm Sabirna Lydia, I have crafted and led diverse forms of content, working across music, digital campaigns, events, and visual storytelling and I have been doing this for nearly 12 years on and off.

Over the past seven years, I have directed and produced music videos, ideated social media campaigns for award-winning artists, and coor... Read More

Hey I'm Sabirna Lydia, I have crafted and led diverse forms of content, working across music, digital campaigns, events, and visual storytelling and I have been doing this for nearly 12 years on and off.

Over the past seven years, I have directed and produced music videos, ideated social media campaigns for award-winning artists, and coordinated music events across London. My work spans directing, second assistant directing, producing short films, digital campaigns, and facilitating in-person conversations through interviews. I thrive in the ideation, pitching, and development of content, ensuring projects are strategically aligned from concept to execution. My ability to connect with brands, artists, and creatives has led to impactful partnerships, from securing features in music videos to pitching brands like Mazinyi and Lily & Rock for business expos. Through storytelling, authentic consumer engagement, and horizontal networking, I create compelling narratives that resonate with audiences.

I also have a background in event curation, I have designed experiences that bring communities and brands together, bridging cultural gaps while managing all aspects of production—budgets, contracts, releases, clearances, and delivery. My expertise extends to overseeing studios, managing booking requests, coordinating post-production workflows, and liaising with artists, labels, and international production teams.  I’m passionate about shaping stories that seamlessly reflect musical influences, cultural intersections, and diverse perspectives—whether through visual storytelling, live productions, or digital content. I thrive in fast-paced, collaborative environments, bringing strong leadership, adaptability, and a keen eye for innovation to every project.