I'm a creative leader, collaborator and problem solver with strong communication skills and a proven record in delivering the brand identity, personality and tone of voice to several prominent commercial broadcasters in the UK. Demonstrating innovation and forward thinking, I have also led transformative change management initiatives, optimising pr...
Read MoreI'm a creative leader, collaborator and problem solver with strong communication skills and a proven record in delivering the brand identity, personality and tone of voice to several prominent commercial broadcasters in the UK. Demonstrating innovation and forward thinking, I have also led transformative change management initiatives, optimising processes, mentoring talent, and strategically building teams for future success.
I currently control all on-air messaging for Sky's extensive network of channels and services and am responsible for the creative direction and editorial tone of voice for Continuity within a multi-award winning Creative Agency. Leading a dynamic team of creatives, channel announcers, writers and voiceover artists to bring the brand to life.
I have supported the launches and rebrands of numerous channels at Sky, and previously at Channel 5 and ITV, developing their brand identities and tone of voice as well as providing innovative and creative ideation and execution in support of numerous 360 Campaigns, stunts and shoots.
I have a reputation for being a creative problem-solver and am the go-to colleague for those seeking innovation, development, and efficient execution. My approach is characterised by a blend of pragmatism, creativity, and lateral thinking, consistently delivering solutions that align with the project brief. I have embraced change in a number of roles, evidenced by my leadership in successful re-structures and the design and implementation of efficiencies that elevate team performance and output.
Guided by an genuine passion for nurturing creativity, I bring a committed and measured approach to my work. Embracing the challenges of the ever-evolving media industry, I find satisfaction in pushing creative boundaries with a subtle yet determined enthusiasm. My dedication to storytelling, brand expression, and creative excellence remains steady, providing a reliable and thoughtful contribution to the evolving tapestry of UK creativity.
Read Less