I'm Jess Russell-Perry, a researcher, creative director and story producer with a strong background in PR, editorial production and horticulture.
After founding and running communications agency Silver Ball PR, where I led campaigns for creative, lifestyle and horticultural clients, I transitioned into television and have since worked ac...
Read MoreI'm Jess Russell-Perry, a researcher, creative director and story producer with a strong background in PR, editorial production and horticulture.
After founding and running communications agency Silver Ball PR, where I led campaigns for creative, lifestyle and horticultural clients, I transitioned into television and have since worked across two series of BBC Gardeners' World. My role involves researching and developing stories, combining specialist horticultural knowledge with editorial instincts to uncover engaging contributors and craft authentic, visually rich narratives that connect with our audience. I also assist with coordinating filming, ensuring each story is brought to life smoothly on screen.
My previous experience in communications and creative direction has honed a wide range of complementary skills, including:
- Story development and editorial research: finding strong human-interest angles and shaping ideas that resonate with diverse audiences.
- Media and PR strategy: understanding how to position stories, people and brands for maximum impact
- Talent and stakeholder liaison: building strong relationships with contributors, crew, clients and industry professionals
- Creative campaign planning - conceiving and delivering innovative, audience focused projects under tight deadlines
- Budget and logisitics management: developing resourceful, cost-effective production and campaign solutions
- Content writing and copy editing: producing engaging written materials for press, broadcast and digital platforms
- Trend and audience insight: consistently monitoring industry stories, viewer interests and emerging topics to inform story selection
- Team leadership and collaboration: supporting and mentoring colleagues to deliver their best work
With a proven foundation in storytelling and strategic communications, I bring creativity, clarity and enthusiasm to every project. I'm particularly passionate about factual and lifestyle content, celebrating people, places, and ideas that inspire others.
Based in Cheltenham and North Devon, I'm open to opportunities across the UK in factual and lifestyle TV research, story development and production support.
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