Creative and energetic Head of Video Content and TV Executive Producer with a strong track record delivering content in both the broadcast and corporate sectors.
I have a passion for visual storytelling, bringing to life whatever I'm working with through the combination of audio and video. I've delivered 100s of hours of content for ever...
Read MoreCreative and energetic Head of Video Content and TV Executive Producer with a strong track record delivering content in both the broadcast and corporate sectors.
I have a passion for visual storytelling, bringing to life whatever I'm working with through the combination of audio and video. I've delivered 100s of hours of content for everything from prime-time television to social media marketing campaigns, cinema releases to internal comms. I'm also a huge believer in putting the audience at the heart of everything I do. If content doesn't work for them then it really doesn't matter how amazing that content is, it's ultimately failed.
I'm accustomed to working with stakeholders and to a brief. I've developed strategies to optimise the ROI from video content marketing and am at home ideating, testing and refining content. It's all about finding that content that delivers the desired results and then maximising it. I'm also used to the demands of collecting, reporting and responding to performance analytics.
With my TV hat on, I have an intimate knowledge of the broadcast landscape, having been on the commissioning side of the fence as well as the production side. I’m experienced at developing ideas from initial one-liners, through commission, production, and delivery.
Across the board, I’m experienced at creating the highest possible quality content whatever the constraints. I pride myself on my editorial judgement and ability to engage and inspire those around me to create, develop and turn ideas into effective content. I have great people skills and a proven track record for getting the best from my team. I’m adept at meeting the demands of whichever channel, client, or stakeholder I’m working to, and consistently bringing in content on time and on budget.
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