I’m a freelance copywriter and brand voice specialist with over eight years’ experience in the luxury sector; predominantly in fashion, fintech, fine jewellery, and hospitality. My skill set includes developing and writing content for various marketing channels such as emails, social media, and websites alongside additional experience i... Read More

I’m a freelance copywriter and brand voice specialist with over eight years’ experience in the luxury sector; predominantly in fashion, fintech, fine jewellery, and hospitality. My skill set includes developing and writing content for various marketing channels such as emails, social media, and websites alongside additional experience in SEO, campaigns, and editorial. Current and past clients include Selfridges, Primark, Monument Bank, Taylor & Hart, and Lidl. As of November 2022, I’ve been working closely with Allison Cave for brands such as Gucci, Charlotte Olympia, and Oetker Collection.
 
I’m also well-versed in tone of voice development and brand messaging, having created a new tone of voice for Browns Fashion and COS. I’m currently in the process of creating a tone of voice platform for Monument Bank; working closely with the marketing team to create an authentic and consistent voice that promises brand recognition and customer retention. Additionally, as of March 2023, I’ve been working on a brief with BETC to create a new ToV and a set of guidelines for a luxury client. Read Less