I'm a strategic digital producer, social media lead, and influencer/creator marketing leader with 7+ years of experience in digital marketing and television, most recently shaping the creator strategy for the UK's largest broadcaster.Over the years, I’ve led high-impact digital and creator marketing campaigns for flagship titles including Doc... Read More

I'm a strategic digital producer, social media lead, and influencer/creator marketing leader with 7+ years of experience in digital marketing and television, most recently shaping the creator strategy for the UK's largest broadcaster.Over the years, I’ve led high-impact digital and creator marketing campaigns for flagship titles including Doctor Who, The Traitors and the Winter Olympics, working across platforms including TikTok, Meta Platforms, and YouTube. My work sits at the intersection of entertainment, internet culture and audience behaviour — combining strategic thinking with creator-first execution to build campaigns people genuinely want to engage with. Read Less