| Production Title: Tiktok Campaign Company: Channel 4 Line Manager: Rachel Fiddles Description :
As the lead for a Channel 4 TikTok campaign aimed at generating new interest in legacy shows, I was responsible for strategising, implementing, and managing the rollout of a new TikTok series. My role involved conceptualizing creative ways to repackage content from popular but older Channel 4 shows, transforming them into fresh, engaging formats specifically tailored for TikTok’s audience.
I oversaw the entire content production pipeline, from identifying and curating impactful moments from the shows to editing the videos into short, captivating clips. Each video was carefully optimized with attention-grabbing captions, sound selections, and on-trend graphics to resonate with the TikTok demographic. I monitored performance metrics to analyze engagement and refine content in real time, adjusting to audience preferences and trends to maximize the reach and impact of the campaign.
Through this role, I demonstrated a deep understanding of TikTok’s platform dynamics and user engagement strategies. My work successfully rejuvenated viewer interest in Channel 4’s classic content, leveraging TikTok’s format to bring a new generation of audiences to these shows. |
| Production Title: Married at First Sight Company: Channel 4 Line Manager: Lorna Gibson Description :
As a content creator and editor for Married at First Sight on E4, I was responsible for producing engaging short-form videos tailored for social media platforms. My role involved selecting key moments from episodes to create eye-catching, shareable content that would captivate viewers and drive engagement across various social channels. I worked closely with the social media and production teams to ensure that each video aligned with the show’s tone, brand, and target audience.
Using video editing software, I created and polished clips that highlighted dramatic, emotional, and humorous moments, optimizing each video with platform-specific formats, subtitles, and graphics to maximize viewer engagement. I also adapted content quickly in response to audience reactions, emerging trends, and new episode releases, contributing to a dynamic, interactive fan experience.
Through this work, I gained experience in video editing, storytelling, and social media strategy, leveraging insights on viewer behavior to create content that effectively boosted online visibility and audience retention for the series. |
| Production Title: Love against the odds Company: Channel 4 Line Manager: Emily Tandy Description :
As a researcher on Channel 4’s YouTube series Love Against the Odds, I was responsible for developing, sourcing, and fact-checking compelling real-life stories of individuals who faced unique challenges in their romantic relationships. I conducted in-depth research to identify potential participants whose narratives fit the theme of overcoming obstacles for love. My role involved reaching out to potential subjects, conducting preliminary interviews, and building rapport to ensure a safe and open environment for sharing personal stories.
I collaborated closely with the production team to verify story authenticity, uncover nuanced details, and ensure sensitive handling of delicate subject matter. Additionally, I performed background checks, gathered any necessary documentation, and synthesized complex information into concise, compelling summaries to support the editorial direction. My contributions helped shape engaging narratives that resonated with a broad audience, delivering authentic, impactful stories that aligned with Channel 4’s standards for quality and engagement.
This role honed my skills in research, outreach, and storytelling, as well as my ability to work under tight deadlines to deliver credible, emotionally resonant content. |
