My casting career began as an assistant to Tina Newland at JN Casting. It was here that my love for streetcasting and research began. JN specialises in fashion and luxury lifestyle clients, and I gained invaluable experience in usage negotiations and building agency relationships. At JN I street cast and interviewed real people in the UK and US - t...
Read MoreMy casting career began as an assistant to Tina Newland at JN Casting. It was here that my love for streetcasting and research began. JN specialises in fashion and luxury lifestyle clients, and I gained invaluable experience in usage negotiations and building agency relationships. At JN I street cast and interviewed real people in the UK and US - travelling to Los Angeles and Miami to work on campaigns.
Later, as casting director at Freeda Media for three years, my passion for storytelling and casting research truly came to the fore. Heading the casting team for both editorial and branded content we cast 5 short form video documentaries a week for social media that told stories in order to inspire positive change (please see some examples of these on the next pages).
One part of my skill set I value highly is my ability to find the right talent to tell a story- at Freeda Media it was my responsibility to source as well as conduct all the initial casting interviews with talent with stories to tell. The stories revolved around an array of different topics, whether these be health issues, family dynamics, special achievements etc. It was imperative that myself and the team were sensitive and withheld a duty of care to everyone we sourced.
I am excited to dip my toes into a new industry and would relish any opportunity to work in research or casting. I am freelance and available.
Read Less