Filmmaker + Creative Director // ADWEEK 'CREATIVE 100' 2022

I’m a hands-on filmmaker specialising in branded content who straddles many roles - whether it's as Executive Producer / Development Producer / Story/Edit Producer or Director, I oversee productions from ideation to delivery, bringing together inc... Read More

Filmmaker + Creative Director // ADWEEK 'CREATIVE 100' 2022

I’m a hands-on filmmaker specialising in branded content who straddles many roles - whether it's as Executive Producer / Development Producer / Story/Edit Producer or Director, I oversee productions from ideation to delivery, bringing together incredible teams to shape stories that connect.

In my role as Executive Creative Director at TCO London and Editor-in-Chief of Huck, TCO's premium youth culture channel, I oversee the production of multi-platform branded content campaigns and film productions for brands and commissioners including Channel 4, Facebook, Instagram, Levi's, Vans, Logitech, The Body Shop, DFE, the RFU, ITV, Nike, Visit California, Gore-Tex, PepsiCo and more. 

As a Director and Executive Producer, I have conceptualised and delivered award-winning films - such as The Drum 100 best campaign of the year for The Body Shop x Channel 4, which entailed a social impact strategy driving awareness for female homelessness. As of 2024, I am in production on a slate of three documentary features.

My early career was driven by a deep passion for documentary photography and collaborating with and nurturing emerging talent in visual storytelling remains a driving force. I've sat on photography judging panels for the Amnesty Awards, Sony World Photography Awards, Independent Photography Festival (I.P.F), PhotoForum and Pilkington Prize, and delivered talks on disruptive media and photography at the Tate Modern, BJP Breakthrough Sessions, PhotoForum and more. I've also served as a short film commissioner for Sheffield Doc/Fest's short form film initiative Doc/Dispatch, alongside four other commissioners from The Guardian, Al Jazeera, Field of Vision and The New York Times. Read Less