Senior-level executive with strategic brand, franchise and marketing leadership experience and a track record in driving revenue growth across multiple entertainment categories. Highly skilled and commercially savvy, with expertise across strategic brand and marketing campaign planning, creative development and execution plus team leadership. Full ... Read More

Senior-level executive with strategic brand, franchise and marketing leadership experience and a track record in driving revenue growth across multiple entertainment categories. Highly skilled and commercially savvy, with expertise across strategic brand and marketing campaign planning, creative development and execution plus team leadership. Full EMEA P&L and marketing budget accountability with proven success in leading strategic marketing direction across multiple markets whilst driving engagement and collaboration with key internal and external stakeholders.Brand Management • Skilled in developing and implementing UK and EMEA brand strategies, balancing commercial opportunity with brand integrity. • Spearheaded multiple strategic brand partnerships with digital platforms, retailers and promotional partners designed to drive revenue within the context of core brand values.Marketing Expertise • Full marketing mix expertise, experienced in developing and executing strategic multi-faceted and award-winning marketing campaigns focussed on driving brand awareness and affinity. • Skilled in converting data-led insights into actionable marketing plans combining creative flair and innovative approach to achieve maximum ROI and deliver revenue growth.Stakeholder Engagement • Skilled in building productive relationships within highly matrixed organisations, collaborating to support goals with an engaging communication style that secures positive outcomes. • A natural and passionate leader who can manage performance, whilst nurturing and developing individuals and teams with a collaborative and motivated approach.Commercial Acumen • Highly experienced in Annual Operating Plan (AOP) development: setting strategic goals, commercial data analysis, forecast setting, quarterly/annual review across multiple markets. • Expertise in marketing and media budget development and management across multiple entertainment sectors and markets. Read Less