It’s a Whole New World Out There... The business of professional communications exists in a constant state of flux. New media, new technologies, new markets, new customers, new brands and new competition lead a barrage of challenges to even the strongest companies operating in this nearly $1 trillion global industry. At 10% SMS growth and 17% mob... Read More

It’s a Whole New World Out There... The business of professional communications exists in a constant state of flux. New media, new technologies, new markets, new customers, new brands and new competition lead a barrage of challenges to even the strongest companies operating in this nearly $1 trillion global industry. At 10% SMS growth and 17% mobile SMS year-on-year growth, the need for consumers’ immediate attention shows no signs of slowing; with 4 of the top 10 global media markets operating in the Asia-Pacific region. The need for competitive edge, especially in Asia, is stronger than ever. Synergized multi- language and multi-channel product offerings will determine the winners and losers in the future of this cut-throat market. Piracy, hacking, plagiarism and cross-cultural copyright concerns remain looming threats to even the most secure industry leaders. Content and technology providers with a focus in protected user-friendly e-commerce and entertainment offerings will dominate the market in the years to come. I thrive on rolling up my sleeves and getting my hands dirty helping partners and clients navigate the idiosyncrasies of this rapidly changing and hyper-competitive environment. Scott Robinson Read Less