MIKE AT A GLANCE
Experience, Core Characteristics and Aspirations
Mike is an award-wining marketing director with profound in market commercial experience, gained internationally with innovative and well-known companies in both FMCG and Food Service industries. His focus on progress liberates talent, challenges paradigms and, through a winning mind...
Read MoreMIKE AT A GLANCE
Experience, Core Characteristics and Aspirations
Mike is an award-wining marketing director with profound in market commercial experience, gained internationally with innovative and well-known companies in both FMCG and Food Service industries. His focus on progress liberates talent, challenges paradigms and, through a winning mindset, creates a tangible legacy of success. His sense of adventure opens the door to unknown territories of opportunities and challenges while demonstrating resilience to gain competitive edge. His belief in guidance through coaching and development enables his people and teams around him to find the path to their best selves, becoming excellent performers today as well as effective future leaders. Always open to explore new and stimulating personal and professional circumstances preferably within an international environment, leveraging his attributes and winning track record.CAPABILITIES:
| Business Strategy | Turnaround Strategy | Business Transformation | Cross-functional Team Leadership | Strategic Planning | Global Marketing | Brand Strategy | Marketing Strategy | Consumer Insights Generation | Brand Positioning | Brand Management | Brand Identity | Creative Development | Digital Marketing | Social Media | Sponsorship | Experiential Activation | P&L Management | Digital & Social Marketing | Pricing | Omni Channel Marketing | Brand Loyalty | CRM | Customer Marketing | Innovation | New Product Development | English | Spanish | German | French | Franchise | Franchise model |
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