My motivating joining at Vic Sports Afers means the responsibility of making the change happen. The comprehensive understanding of my duties drove me to increase my commitment and then I have been shortly appointed as Chief Operating Officer.Within my period at Macario Llorente, Spanish distributor of Shimano, a strategic brand in the cycling ind... Read More

My motivating joining at Vic Sports Afers means the responsibility of making the change happen. The comprehensive understanding of my duties drove me to increase my commitment and then I have been shortly appointed as Chief Operating Officer.Within my period at Macario Llorente, Spanish distributor of Shimano, a strategic brand in the cycling industry, I pushed the comprehensive digital transformation so that communications happened in such a digital environment in a 95%. Before, the print strategy was the main option when communication and advertisement. In-cloud mail, storage for documents and pictures, video as the main source for training, video content creation, and social media are examples of this shifting. The perception and exposure of all of the brands were dramatically boosted, which became noticeable, either from the market or provider's sides. This made it possible to scale up to higher consideration of the company, reinforcing the leadership and associated results. The effort and investment in prime events delivered an outstanding result when the best ones were in our scope: Vuelta a España, Bike Race Series y Octagon, Sea Otter Europe, among others. By decision of the company management, I had above my Chief Marketing Officer's duties, the one representing Macario Llorente at strategic steering committees and boards level before Shimano, Pearl Izumi, GT, Stevns Bicycles, and the most significant brands in the cycling industry. Additionally, supplying and liaison contracts supervision and approval or the application of core and high relevance policies and strategies with deep influence in the business were also part of my assumptions. Such as the redefinition of worldwide agreed commercial fields of action or geographic areas, including negotiations and execution. The GDPR and Value-Based Pricing, Geo Block, and Export Ban implementation were under my responsibility. The optimization of resources by the acquisition of new software tools that had never used before with huge benefits on logistics and operations was made real.The skills that grant me an easy adaptation to different sectors, products or international environments are:- Critical thinking. - Problem-solving. - Decision making. - Creativity. - Service as a value orientation. - Languages. - Results. - Mix Marketing & Sales. Read Less