Professional Profile “I am Justin Timberlake!” - As a seasoned Creative Director (copy) in South Africa, my passion has always been about the idea. I absolutely love to conceptualise, create and develop original ideas. My golden rule is twofold: 1. Always surround yourself with great creative people. 2. If you’re unable to do that, surround y... Read More

Professional Profile “I am Justin Timberlake!” - As a seasoned Creative Director (copy) in South Africa, my passion has always been about the idea. I absolutely love to conceptualise, create and develop original ideas. My golden rule is twofold: 1. Always surround yourself with great creative people. 2. If you’re unable to do that, surround yourself with great creative work. This is something I’ve instilled in my junior teams. I also believe that a great idea will transcend anything, no matter what media platform, race, culture or product. A good idea can even transcend time if it’s good enough, but most importantly, a good idea attracts attention that either sells a product or wins an award. Afterall, great ideas make us all look sexy, and I’m bringing it back. Read Less