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This one day course will give delegates a thorough grounding in how to turn a theme, a thought or general idea, into a structured television idea that a broadcaster or online commissioner will understand and relate to. Course participants will leave with a tool kit in how to go about development – what needs to be done and when – leading to a coherent project ready to be written up as a compelling proposal or dynamic pitch.

Delegates will be given a methodology on how to use:

  • their antennae to find new content areas
  • brainstorm techniques to find new approaches and angles to existing content
  • storytelling techniques to produce compelling narratives
  • a range of development tools to ensure their project is structurally and visually as engaging as it possibly can be


 By the end of the workshop, delegates will know what the key development tools for creating television or digital content are and how to use them. Delegates will:

  • know how to look for ideas and be aware of the needs of their potential audience
  • know how to use storytelling tools and techniques to deepen and strengthen their programme
  • know how to prepare a pre-shoot script and learn from it what further research and scouting might be required before the idea is ready to sell



"Really inspiring. Great trainer/consultant, informative, superb handout. Everything can be put to use instantly" - Frances Adie, AP

“The course was informative with a strong practical element which was very useful” - Heddyr Gregory, Producer

"Lots of practical advice, stimulating, information on the industry and who to approach and how" - Annabel Herbert 




Course Content

Course structure

- Introduction to Development

  • What makes development tough? Delegate discussion & review
  • Workshop objectives – development & tools & techniques to try out with your own ideas across the development process
  • Analyse a successful, recent treatment
  • Key elements of a ‘must buy’, commissionable idea

- Creative Brainstorming

  • When brainstorming techniques can be useful and how to use them in a disciplined and target-orientated way
  • Exercise: Quick brainstorm using one of your idea challenges or one supplied by the course tutor  (NB this idea could then be used in all the following exercises if the delegates prefer not to use their own)

- Evaluating ideas & finding the ‘story’

  • Criteria for making objectives decisions – is this idea worth developing?
  • The key elements of story: – character/incidents/conflict & resolution (Clip examples of current, successful factual shows from a variety of genres)
  • Exercise & Review – Finding the key story elements in your idea
  • Top Lines & Titles
  • Exercise – Write a number of top lines

- Structuring the ‘story’

  • Formats & Docs structures  (clips & scripts examples of current shows)
  • Story breakdown template example – acts/scenes/ and linkages, The narrative arc and subsidiary questions to ensure continuous audience engagement
  • Openings and the first thirty seconds – who what how
  • Exercise & Review – Structure an episode of your show (feedback in pairs)




This course offers Talent Manager Pro members the following discount:


This course offers the following early bird discount:


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