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Are you looking to break into directing commercials but aren’t sure about the differences between directing for TV and the world of advertising?

This new course from DV Talent will show you how the ad industry works – from agencies to production companies, from creatives to clients and much more. It will give you a great set of practical skills that cover everything from understanding briefs, pitching, developing mood boards and storyboards to casting, protocols of the shoot, the director's responsibilities through post-production, and presenting to clients.

The course runs over 2 days and is taught by award-winning director Aasaf Ainapore. It is based around a series of practical exercises and includes key career tips including how to get representation, building your showreels, and transferring your current skillset.


'Very informative. Great insight into the industry and advice about next steps to progress. I would definitely recommend this course to others. - Simon Gooden, Freelance Director

'Brilliant, inspirational, encouraging! The time Aasaf spent talking to each of us in turn was brilliant.' - Nigel Walk, Producer/ Director

'The course provided an in-depth understanding of the commercials industry, what is expected of directors, how to try and get into it and then how to navigate your way successfully through it. A very passionate and honest tutor helped to make this a very enjoyable weekend. Thanks, DV Talent! - Evy Barry, Director

'Excellent tutor. We connected with him easily and could appreciate his deep insight and experience in the industry. Watching him treat our scripts and self-shoot on the second day gave us an opportunity to see how he applies his skills on the job' - Reuben Abraham, Producer/ Director

'Aasaf was a brilliant teacher, he gave a thorough and in-depth look at all aspects of being a Commercials Director, and the Practical exercise was beneficial. Grateful to have taken the course with someone so knowledgeable, personable, and patient.' - Stephen Ribeiro, Cinematographer 



Course Content

Day 1

The Business
How Agencies work
Working with production companies
Creatives and the relationship between the Client and Director
The Current Territory
Screening and discussion of award-winning commercials across the major sectors
The Pitch
Understanding the Brief & Director’s interpretation
Preparing your Pitch – moodboards, storyboards, actors, location
The first meeting and how to Pitch
The Moodboard
Discussion of examples from real commercials
Creating a single keyframe moodboard to a brief exercise
The Storyboard
Discussion of examples from real commercials
Creating simple storyboards to a brief - exercise


Screening and discussion
Working to the Agency brief
Offering alternatives
The Shoot
Process and protocol
Planning and making sure you shoot the storyboard
Managing Creatives and Client
The Pack Shot
Screening and discussion of the use of music in commercials
The Director’s responsibilities
Screening and discussion of current post-production trends
Conform, grading etc
Recording Voice Over
Presenting to the Client
The Business of You
Building your showreel
Finding a production company
How to stand out in a sea of directors
Transferring skills from broadcast to advertising

Delegates will leave with an excellent overview of the business of commercials, equipping them the knowledge that will enable them to take their first steps as a director into this field.

Email to book now or find out more.

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This course offers Talent Manager Pro members the following discount:

TM Pro Offer - £295 + VAT

This course offers the following early bird discount:


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