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Are you looking to break into directing commercials but aren’t sure about the differences between the directing you do now in television and world of advertising?

This new course from DV Talent will show you how the ad industry works – from the agencies to production companies, the creatives to clients.More than that, it will give you a ream of practical skills from understanding briefs, pitching, developing moodboards and storyboards, castings and locations, processes and protocols of the shoot, the director's responsibilities through post-production, and presenting to clients. 

The course runs over 2 days and is taught by award-winning director Aasaf Ainapore. It is based around a series of practical exercises, and includes key career tips including how to get representation, building your showreels, and transferring your current skillset.


'Very informative. Great insight into the industry and advice about next step to progress. I would definitely recommend ths course to others. - Simon Gooden, Freelance Director 

'Brilliant, inspirational, encouraging! The time Aasaf spent talking to each of us in turn was brilliant. - Nigel Walk, Producer/ Director 'Loved it! Really useful and valuable to find out more about the business and how to make inroads' - Alison Grist, Producer/ Director

'Brilliant - loved the size of the group -the bend of insight into the commercial world and hands on experience gained from making a commercial'  - Carl Medland, Director

The course provided an in depth understanding about the commercials industry, what is expected of directors, how to try and get into it and then how to navigate your way successfully through it. A very passionate and honest tutor helped to make this a very enjoyable weekend. Thanks DV Talent! - Evy Barry, Director

Excellent tutor. We connected with him easily, and could appreciate his deep insight and experience in the industry. Watching him treat our scripts and self-shoot on the second day gave us an opportunity to see how he applies his skills on the job - Reuben Abraham, Producer/ Director


Delegates with an excellent overview of the business of commercials, equipping them with the knowledge to enable them to take their first steps as a director into this field.

Course Content

Day 1

The Business
  • How Agencies work
  • Working with production companies
  • Creatives and the relationship between the Client and Director
  • Representation
The Current Territory
  •  Screening and discussion of award-winning commercials across the major sectors
The Pitch
  • Understanding the Brief & Director’s interpretation
  • Preparing your Pitch – moodboards, storyboards, actors, location
  • The first meeting and how to Pitch
The Moodboard
  • Discussion of examples from real commercials
  • Creating a single keyframe moodboard to a brief exercise
The Storyboard
  • Discussion of examples from real commercials
  • Creating simple storyboards to a brief - exercise


  • Screening and discussion
  • Working to the Agency brief
  • Offering alternatives
The Shoot
  • Process and protocol
  • Planning and making sure you shoot the storyboard
  • Managing Creatives and Client
  • The Pack Shot
  • Screening and discussion of the use of music in commercials
  • The Director’s responsibilities
  • Screening and discussion of current post-production trends
  • Edit
  • Audio
  • Graphics
  • Conform, grading etc
  • Recording Voice Over
Presenting to the Client
The Business of You
  • Building your showreel
  • Finding a production company
  • How to stand out in a sea of directors
  • Transferring skills from broadcast to advertising

Ongoing Support

With all our courses we provide a post-course support line for added peace of mind. So, if you encounter a problem - or just have a general query - do give us a call and we'll be happy to help.
The two day Directing for Commericals course is highly practical.  It will equip you with a broad overview of the commercials' industry as well as giving you an understanding of the key responsibilities of a director including creating mood and storyboards, the pitch process, managing the client and creatives, and working to the agency brief. 

This course offers Talent Manager Pro members the following discount:

TM Pro Offer - £295 + VAT, Early Bird Offer - £50 Off If Booked 4 Weeks Before The Course Date

This course offers the following early bird discount:


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